Alcohol marketed to young teens

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Children are exposed to alcohol marketing via social media, videos, television, magazines, and radio. The alcohol industry pours millions of advertising dollars into media trying to influence your children's choices and win their loyalty. They use digital and social media effectively and blur the lines between advertising and content.

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CollinsPhyllis L. EllicksonDaniel F. McCaffreyKatrin Hambarsoomian.

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Advertising for alcoholic beverages in the mass media may be the most noticeable form of alcohol marketing but it represents only part of the picture. Alcohol marketing targeting children and youth is a violation of their rights enshrined in the UN Convention on the Rights of the Child. Children and youth have the right to grow up in a healthy environment, to be protected from being hurt, from receiving harmful information and from any kind of exploitation.

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Edward Hill, president-elect of the AMA. These troubling trends make the aggressive marketing of so-called alcopops even more dangerous. The AMA said the poll results underscore the need for physicians to counsel young patients and parents of adolescent children on alcohol use, health risks and advocate for policies that protect underage youth from the marketing tactics of the alcohol industry.

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Alcohol marketing including advertising, sponsorship and other forms of promotion, increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol. Yet every day, in numerous ways and through numerous media, children and young people are continuously exposed to positive, risk-free images of alcohol and its use. Due to lack of effective regulations and legislation, young people are poorly protected from these sophisticated and powerful influences on their drinking behaviour and expectations.

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Young adults between the ages of 18 and 24 consume the most alcohol on average when they binge drink about 9 drinks in a two-hour periodbut high school kids are also very likely to binge when they drink. While binge-drinking seems to be declining among teens, extreme binge-drinking 15 or more drinks in a row is not. Is this harmless fun?

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Much of the debate around alcohol advertising concerns the possible effects on children and young people. The Advertising Codes prohibit the specific targeting of minors, but the ubiquity of alcohol advertising ensures that they can hardly miss it. Ofcom report that since a period of gradual decline of exposure to television alcohol advertising for children aged 10—15 from toto represented a period of absolute increase in exposure.

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You will also find information on spotting the signs and symptoms of substance use and hotlines for immediate assistance. Treatment for addiction takes many forms and depends on the needs of the individual. In accordance with the American Society of Addiction Medicine, we offer information on outcome-oriented treatment that adheres to an established continuum of care. In this section, you will find information and resources related to evidence-based treatment models, counseling and therapy and payment and insurance options.

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Contributions: AAP conceived the study, completed the analyses and led the writing. RNR supervised the study, assisted with the analyses and contributed to the writing. Youth exposure to alcohol marketing has been shown to be an important contributor to the problem of underage drinking in the U.

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Kelly Wallace is CNN's digital correspondent and editor-at-large covering family, career and life. CNN My girls, 8 and 10, really enjoy watching football, but I have to admit I cringe every time they see yet another beer commercial during a live game. Do you think there should be more regulation of alcohol television advertising that kids see? Share your thoughts with Kelly Wallace on Twitter kellywallacetv.


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